Brilliant viral marketing for Toy Story 3

April 28, 2010

Via Mashable,

"YouTube user MrCrazycommercials has uploaded lots of vintage toy commercials, including an “ad,” purportedly from 1983, for the toy Lots-o’-Huggin’ Bear. While the other commercials are for real products, Lots-o’-Huggin’ Bear is a Pixar creation and a character that will appear in Toy Story 3.

Check out the ad:"



"Thus far, Disney and Pixar have heavily marketed the film across different demographics, but there has a been a strong viral push to grab the attention of people in their mid-to-late twenties. For that reason, creating an ’80s-esque toy commercial makes a lot of sense, because we’re a generation that is obsessed with recollecting our past and relishing what once was."

Friggin' brilliant, i say. and of course i have a soft spot for 'vintage' or 'retro' things.

You Might Also Like

0 comments