About Me

Salut!



A born and bred Singaporean, I am passionate about food, beauty, tech/gadgets, social media and popular culture (books, movies, music). I also have an adorable mini schnauzer dog named Mickey (#mikmikk on Instagram), whom we took in in 2011 after she was found abandoned.


I've a day job working in advertising because I am passionate about digital marketing, social media and training as an adjunct lecturer at NUS-ISS.

Though I've started this blog at 14, I've started writing Singapore food reviews and recommendations only in April 2010 because I originally wanted to share with my friends what I liked (without repeating myself too much) after I joined the workforce, only to realise the world (mostly hungry Singaporeans) can read them too. So you will find mostly positive reviews - bad ones are not worth writing about - and the really bad ones will only be posted if I am really cheesed off. Most of what's here are good food recommendations sprinkled with a dash of travel, music, beauty and tech.

Read about an interview and photo shoot I did on Spoiltbytes. You can also follow me on Twitter, Instagram, Facebook or LinkedIn.

This blog receives more than 35,000 page views and 21,000 unique visitors each month and has amazing SEO. Food review invites or hellos are welcome so please feel free to contact me.